ALVIVA GROUP launches a new line of éclairs, ÉCLAIR, under the Tarta brand.
According to the company’s press service, ALVIVA GROUP plans to capture 20% of the éclair segment in national retail chains within a year with this new line of popular soft pastry products.
“The new line includes 4 products: two classic flavors, FRENCH and CREAM, and two new, unique ones: CARAMEL and RASPBERRY, with natural juice added. These products will be offered to consumers in two packaging options: a cardboard box (5 éclairs) and the popular individual flowpack format,” the company specified.
The line is expected to reach a planned production capacity of 500,000 éclairs per month by the end of this year.
“Éclairs are the undisputed leader in the pastry category, making up more than half of the market. However, we note the insufficient availability of high-quality offerings in this segment,” said ALVIVA GROUP’s CMO, Dmitry Danilovich.
For reference: ALVIVA GROUP is an international group of companies in the food technology and services sector. The group, established in 2024, includes industry leaders such as Kyivkhlib and Kyivmlyn, as well as innovative and emerging companies like Tarta, Uni Blend, UNILOGISTICS, and more. The group's product portfolio includes the following brands: Super Toast, Kyivkhlib, Tarta, Tendi, Norden Brod, British Sandwich, Kyivmlyn, and Lagoda. The group exports to 30 countries worldwide and owns more than 2,000 hectares of land.
