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Elina Svitolina has become the first ambassador for the Ukrainian diamond brand SOLO for Diamonds

Elina Svitolina has become the first ambassador for the Ukrainian diamond brand SOLO for Diamonds
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The brand of Ukrainian-grown diamonds SOLO for Diamonds has announced its first ambassador, Ukraine's most decorated tennis player, Elina Svitolina. She embodies the philosophy and values of the brand.

When the brand was considering who could best represent the beauty and sophistication of Ukrainian-grown diamonds, Elina Svitolina immediately came to mind. The tennis player’s story is one of perseverance and triumph, resilience and strength, much like the journey of creating and cutting a lab-grown diamond. Just as Elina has forged herself as an athlete and individual, Ukrainian-grown diamonds follow their path toward perfection.

The first joint campaign of SOLO for Diamonds and Elina Svitolina features signature jewelry pieces, including rings, necklaces, earrings, and bracelets with Ukrainian-grown diamonds, combining timeless design with a modern vision. Red, the campaign’s primary color, symbolizes passion and vitality, highlighting the bold nature of the campaign.

“Elina is real, emotional, and vibrant. Her persistence and strength are admirable and command respect. I greatly admire women who take responsibility for their lives, make bold decisions, work tirelessly, and ultimately achieve victory. Elina embodies the kind of femininity and strength that inspire and captivate,” says Julia Kuscher, founder of SOLO for Diamonds.

 

 

“For me, this story is not just about jewelry, but about an ethical choice and openness to a new, conscious future,” shares Elina Svitolina. “SOLO for Diamonds’ Ukrainian-grown diamonds combine aesthetics and modernity. I am incredibly proud to support this unique and personally meaningful Ukrainian brand on the global stage.”

 

 

SOLO for Diamonds integrates modern technology, ecological awareness, and aesthetics into its jewelry. Its mission is to reshape the way diamonds are viewed through the lens of conscious choice. The brand exclusively uses grown diamonds, which are identical to natural ones, as their production replicates the conditions of diamond formation in the Earth’s core using extreme temperatures and pressure. However, these diamonds do not cause conflicts in mining regions or harm ecosystems. The only difference between mined and grown diamonds is their origin. SOLO for Diamonds’ grown diamonds are globally recognized and a national pride for Ukraine. They meet all requirements of the SCS-007 Jewelry Sustainability Rated Diamonds protocol. The brand’s jewelry has also won awards at the prestigious JCK JEWELERS’ CHOICE AWARDS in Las Vegas in 2021, 2023, and 2024. This year, the brand won an award for a sapphire ring featuring a lab-grown diamond.

 

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