From Ukrainian fields and production facilities to the shelves of European stores — this was the goal of a trade mission of Ukrainian food producers to the Kingdom of Spain, which last week brought together business, government institutions, and international partners around a shared objective: promoting Ukrainian products in European Union markets.
Last week, Serhii Tkachuk, Head of the State Service of Ukraine on Food Safety and Consumer Protection, took part in the trade mission of Ukrainian food producers, marking another step toward strengthening the presence of Ukrainian products on the European market and expanding cooperation between Ukrainian and Spanish businesses. Today, Ukrainian food products are already well known far beyond the country’s borders. At the same time, international competition is intensifying, so the systematic promotion of Ukrainian brands and manufacturers is becoming an important tool for supporting the national economy.
“For Ukraine, it is important to systematically promote Ukrainian products abroad. Behind every product are our manufacturers, jobs, taxes, and the resilience of the state’s economy under martial law. That is why such initiatives are especially important,” said Serhii Tkachuk.
The trade mission was organized by the Ukrainian Food Manufacturers Alliance (UFMA) within the TASTE UKRAINE platform, with the support of SIPPO (Swiss Import Promotion Programme), Meest Group, MHP, SkyUp Airlines, the Office for Entrepreneurship and Export Development, and Diia.Business.
The key event was the international business forum “Ukraine–Spain: New Horizons of Cooperation in the Food Industry,” which brought together representatives of Ukrainian and Spanish businesses, retail chains, industry associations, government institutions, and potential investors. Participants discussed not only prospects for cooperation but also concrete opportunities to increase exports of Ukrainian food products to European Union countries. Special attention was given to market access requirements, modern standards for producers, consumer trends, and the development of distribution networks.
However, the main result of the mission is measured not in words but in numbers. Ukrainian producers held more than 100 B2B meetings with Spanish retailers and distributors. Thirty Ukrainian brands presented their products, showcasing a wide range of goods — from grain products and oils to confectionery, natural spices, sauces, snacks, and modern high value-added food solutions.
An important step for further promotion of Ukrainian goods was the opening of a permanently operating showroom of Ukrainian food products at the Embassy of Ukraine in the Kingdom of Spain. It will serve as a platform for product presentations, business meetings, and finding new partners.
Today, Ukrainian exports are not just an economic indicator. They are an opportunity for companies to operate, create jobs, support communities, and fill the state budget during wartime. That is why every new contract, every new partner, and every new country where Ukrainian products appear is a contribution to the resilience of Ukraine’s economy and the strengthening of its position on the international stage.
