VOGUE UA showcase 2024

Photo: Roman Gorbun, Maria Pavliuk

The Vogue Ukraine Showcase opened for the second time in Paris on March 3 as part of the official Paris Fashion Week shows.

This project is unique for the Ukrainian fashion industry and aims to promote it globally. The event had three parts. The first one was an exhibition of Ukrainian brands, with each designer presenting an exclusive image that captured their brand’s essence. The second part featured a photo exhibit showcasing images from a photo essay shot by Brett Lloyd, a renowned British photographer, in Ukraine for the spring issue of Vogue Ukraine Edition. The final part was an art project designed as a museum gift shop that offered Vogue collectables and souvenirs created in honour of the event. The new issue also debuted at the opening of the Vogue Ukraine Showcase and is now available for purchase by following this link.

The official opening of the Vogue Ukraine Showcase was supported by beauty partner MAKEUP.