Designer Ivan Frolov is kicking off 2024 in a powerful way: singer Jennifer Lopez is getting married in a dress designed by him in her new music video, set to premiere on Wednesday, January 10. The artist shared a teaser of the "Can't Get Enough" clip on her Instagram, featuring the distinctive touch of Ukrainian designer Ivan Frolov – a sensual white dress with heart-shaped cutouts. This track will be the first in her new album, accompanied by a video titled "This Is Me... Now."

"FROLOV looks are worn by Beyoncé, Dua Lipa, Doja Cat, Rita Ora, Megan Thee Stallion, Lisa (BLACKPINK), Kylie Minogue, Sydney Sweeney, Sabrina Carpenter, Halle Bailey, Gwen Stefani, Coco Rocha, Nadia Lee Cohen, Ashley Benson"

Recall that this collection is called "Song to Song," where Ivan Frolov delves into his own archives and memories, as the brand was celebrating its 10th anniversary. Ten years of research and technological advancements, reflections on current events in Ukraine, and the importance of Ukrainian cultural heritage were poured into the Fall-Winter 2023/24 collection. This collection was literally created to the accompaniment of Ukrainian lyrical songs. The collection features archival and iconic FROLOV images: knitted sweaters with hand-embroidered lyrics saying "I loved to the point of pain," corset dresses adorned with Swarovski crystals, and embroidered hearts – the recognizable symbol of the brand.