Victory Day (May 9th) and Labor Day (May 1st) are the least popular holidays among Ukrainians – only 11% and 4% of respondents celebrate these dates as their favorite or important. These are the findings of a survey conducted by the Kyiv International Institute of Sociology (KIIS).

The attitude towards Labor Day on May 1 from 2010 to 2021 did not change significantly, it was one of the least popular holidays, only 12% of Ukrainians in 2010 and the same number in 2021 considered it the most important or favorite. In 2023, the number of supporters of this holiday fell to 5% and it is now the least favorite holiday among Ukrainians. In 2024, the ratio continued to decline to 4%.

The attitude towards Victory Day on May 9 has undergone significant changes. In 2010, it was one of the most important holidays, 58% of the population thought so. By 2021, its popularity had halved and only 30% considered it the most important holiday. And in 2023, only 13% of supporters of this holiday remained, fewer supporters only on Labor Day. In 2024, supporters became even fewer — only 11%. Obviously, this is connected with the war, with the fact that Victory Day is very actively celebrated in Russia as a militaristic aggressive holiday.

According to our research data, the majority of the population of Ukraine celebrates Christmas and Easter as the most popular holidays, with percentages of 70% and 68%, respectively.

This is followed by the Independence Day of Ukraine (64%) and the Day of Defenders of Ukraine (58%).

The New Year, which is solemnly celebrated all over the world and which shared the first place with Christmas and Easter, is now only in fifth place with a percentage of 47%.

Constitution Day, International Women's Day, and Trinity Day have 28%, 21%, and 17%, respectively.