Interest in Ukraine among Italian investors is currently significantly lower than 12 months ago, according to Marco Daviddi, managing partner of EY-Parthenon in Italy.
“There is now a wait-and-see attitude to better understand the situation,” he said during a discussion hosted by the European Business Association (EBA) titled “Rebuilding Ukraine: Key Insights for Global Investors,” held in Rome on the sidelines of the Ukraine Recovery Conference (URC2025).
According to Daviddi, investors had hoped for some progress toward the end of the war with the administration of new U.S. President Donald Trump, but those expectations have not been met.
“So the usual approach now is a short-term one, so to speak,” Daviddi described the situation.
He urged Ukrainian representatives to communicate better and more extensively about the current business environment in the country.
“This topic is not covered, at least in Italian newspapers and press... What we are used to reading now is usually information and news about conflict and destruction. It’s also important to understand the fundamental economic indicators of what is happening in Ukraine,” explained the EY-Parthenon representative.
In his view, it is worth considering ways to structure the flow of information to provide greater confidence to international investors considering Ukraine as an opportunity.
