Ukrainian artist and designer Masha Reva and the Ukrainian brand Syndicate have presented Kyiv Люкс, the artist’s first clothing collection in nine years and the sixth collaboration between the two.
The multidisciplinary project brings together fashion, photography, video, and independent publishing, exploring Kyiv as a city that has become a second home for Masha Reva after Odessa.
The collection’s title combines two meanings of “lux”: the idea of urban luxury and lux as a unit of light. The visual language of Kyiv Люкс is built around city textures, everyday objects, and elements from the artist’s personal archive. These details were transformed into textile prints using a portable scanner, creating a collection rooted in personal memories and the atmosphere of Kyiv.
The campaign was created under the creative direction of Baby Prod and photographed by Margaryta Fal. It features young people who, like Reva herself, have come to see Kyiv as their new home and have developed a personal connection with the city.
The project is accompanied by a self-titled zine featuring photographs by Margaryta Fal, Masha Reva, and Oleg Batrakov, as well as conversations with the campaign’s participants. Proceeds from the zine sales will support an ongoing fundraiser for friends currently serving in the Armed Forces of Ukraine.
For the project, Masha Reva also developed a special concept for the Syndicate store windows in Kyiv.
