Styles shared photos from the making of the video on Instagram, including a shot with the director, Tanu Muino.
With elements reminiscent of "The Greatest Showman" and "Peter Pan," the British artist navigates through the circus tents and wonders in a video featuring sweet and delicate colors resembling watercolor paintings. The cinematography, led by Nikita Kuzmenko as Director of Photography and Joseph Bicknell as colorist (both also involved in "As It Was"), moves effortlessly among clowns and jugglers in a broad canvas, contrasting the rigid square cage of "As It Was." Throughout the video, Styles metamorphoses, becoming a human cannonball, a strongman, and then a tightrope walker. Finally, as he reaches the sky, Harry lets himself fall, surrendering to weightlessness.
Credits:
Director: Tanu Muino
Producers: Bryan Younce, Frank Borin, Ivanna Borin, Mauricio Von Trapp
Creative Director: Molly Hawkins
Production Company: UnderWonder Content
Director of Photograph: Nikita Kuzmenko
Production Designer: Spencer Graves
Editor: Carlos Font Clos
Colorist: Joseph Bicknell