The Olena Pinchuk Foundation, in collaboration with the Ukrainian brand Have A Rest, presents a charitable collection of women's backpacks called "Empower Her Power" to support Ukrainian female soldiers who are fighting alongside their male counterparts on the frontlines.
The backpacks are available in two colors – pink and khaki – and feature the emblem of the trident. Purchasing a backpack from this collection also means sending an identical backpack equipped with essential medical supplies, personal and hygiene items, and seasonal care products to female military personnel on the frontlines. These women hold various ranks, positions, and experiences, but they share a common thread – professionalism that knows no gender.
To support these female soldiers and make their time on the frontlines more comfortable, the Olena Pinchuk Foundation has acquired sets containing essential items. In less than a year, female military personnel on the frontlines have received 1250 such kits of essentials from the Foundation. Thanks to the collaboration with Have A Rest, these kits will now be delivered in high-quality, waterproof backpacks that the female soldiers can also use for their own needs.
"Charitable collaboration provides an additional opportunity to draw society's attention to pressing and acute issues that may seem distant and unrelated. Our charitable collection 'Empower Her Power' is a form of gratitude from one woman to another, a reminder of mutual support between the frontlines and the home front, because only together can we achieve victory," said Olga Serdyuk, Director of the Olena Pinchuk Foundation.
"Within the Have A Rest brand, we understand the value of any assistance, and we are happy to be part of charitable initiatives. We strive to draw attention to the most acute issues and problems and provide help. Collaboration with the Olena Pinchuk Foundation in this context has been particularly special for us, and we immediately began its implementation," added Alina Dolinina, the founder of Have A Rest.
The collection is now available for ordering here.
