On February 21, Ukrainian brands KSENIASCHNAIDER, PASKAL and FROLOV will present their collections at London Fashion Week within the UFW International Season FW23-24.

This season, British Fashion Council and London Fashion Week have joined the “Support Ukrainian Fashion” Initiative, launched by Ukrainian Fashion Week to help Ukrainian designers after the start of a full-scale war. The global fashion community continues to strongly support the Ukrainian fashion industry.

“Today, more than ever, we need creativity to support the spirit in times of war. To create, not to destroy, is our vocation. For me, this show is a manifestation of our will to live. It is the realization of our power to create in spite of everything. Despite working in the most unstable and difficult conditions, under the sounds of air sirens… Together with the team, we continue to work on the collections. We know what we are working for – for the sake of our common blooming future. Thanks to the dedicated work of the UFW team and the support of our British colleagues and the American people, we have the opportunity to present Ukrainian culture to the world and the opportunity to develop our business on the international stage during the war,” Julie Paskal, founder and creative director of PASKAL.

"This show is very important to us. It is a signal that we continue to function as a brand, create new collections and do not lose heart. London is one of the best places for such a manifestation, because the attention of the entire global fashion community is focused here. We it is important to send a signal to the world that Ukraine is a wonderful country capable of creativity under any conditions," says Ksenia Schneider, founder and creative director of KSENIASCHNAIDER.

Despite the difficult conditions, Ukrainian designers continue to create and Ukrainian Fashion Week continues to support them in the second international season. Ukrainian brands KSENIASCHNAIDER, PASKAL and FROLOV will present collections at London Fashion Week in the format of a joint show:

“This show is very important for us. This is a signal that we as a brand are still functioning, creating new collections and not losing heart. London is one of the best places for such a manifestation because it attracts the attention of the entire world fashion community. It is important for us to send a signal to the world that Ukraine is a wonderful country capable of creativity under any conditions,” Ksenia Schneider, founder and creative director of KSENIASCHNAIDER.

In 2022, the anniversary was to be celebrated - 25 years of Ukrainian Fashion Week and modern Ukrainian fashion. The last two seasons (51st and 52nd) took place thanks to the support of the international fashion community, as well as the tireless and hard work of the UFW team.