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Poland prepares to launch Ukrainian-language TV channel Sława TV

Poland prepares to launch Ukrainian-language TV channel Sława TV
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Main image: Headquarters of Telewizja Polska. Photo: PAP/Albert Zawada

 

Telewizja Polska (TVP) will redistribute the broadcast time of the Biełsat channel among three separate broadcasters, according to a report by Wirtualnemedia.pl, citing data from the Polish Patent Office.

Starting from March 1, 2025, Biełsat will air three distinct channels: Belarusian-language Biełsat, Russian-language Wot Tak, and Ukrainian-language Sława TV. TVP has already begun the process of registering the trademark for the Ukrainian programming block.

According to the application, Sława TV will feature a variety of programming, including news, documentaries, entertainment, and sports shows, with plans for interactive viewer participation.

Biełsat, which launched in December 2007 and is co-financed by the Polish Ministry of Foreign Affairs, currently broadcasts in Belarusian, Russian, and Ukrainian. The new format will allow the channel to structure its content according to language preferences and create separate programming blocks for each target audience.

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