Despite the ongoing war, economic uncertainty, and high levels of anxiety, Ukrainians continue to show moderate resilience in their perception of life in the country. For the third year in a row, job satisfaction ranks highest among all aspects of life — both for the business community and the general population.
These are the findings of the latest wave of the “Quality of Life Barometer” for 2025, conducted by the European Business Association in collaboration with the research agency Gradus Research. The study covers two target groups: the broad audience across the country and the business audience, represented by employees of EBA member companies.
In 2025, 65% of business respondents are satisfied with their current workplace, level of self-fulfilment, and respect for employee rights — a result consistent with 2024. The share of dissatisfied respondents remains steady at 10%.
Among the broad audience, satisfaction with work is significantly lower: only 31% positively rate their job, while roughly a third express dissatisfaction.
Financial satisfaction shows a mixed trend. Among the business audience: 42% consider their income sufficient for a decent life, 9% believe it is more than sufficient — both indicators are unchanged from the previous year.
Key reasons employees from EBA member companies choose to stay at their current jobs include: the opportunity to work remotely (59%), a friendly team atmosphere (40%), comfortable and safe working conditions (36%), and a positive relationship with their manager (34%).
In contrast, among the broad audience, only 15% say their income is sufficient for a decent life, while 85% find it insufficient. A third consider their income critically insufficient. It’s also worth noting that 68% of broad respondents earn less than UAH 20,000 per month.
Security remains the most critical area: only 5% of the business audience report feeling satisfied, while 82% are dissatisfied. Among the general public, 10% are satisfied and 68% dissatisfied.
The lowest ratings come from the southern and eastern regions, while the highest are observed in Kyiv, western Ukraine, and among younger respondents. The lack of positive progress in this area highlights that the security factor is the main obstacle to improving overall quality of life.
