On December 17, a charity fashion show of the Ukrainian brand Sheezen took place in the Labels space in Berlin. All proceeds supported the Christmas campaign initiated by public organizations Vitsche and "Ukrainian House".
The goal of the Christmas campaign is to raise 1 million euros for UNITED24 to purchase generators needed by Ukrainian hospitals due to constant rocket attacks and power outages.
Oleksandra Piskun, the founder of the Sheezen brand, joined the campaign and organized a free-admission fashion show, where she presented the new collection "Alophota". The designer was inspired to create clothes by observing the residents of Berlin and their modern waste-recycling culture.
The entire event was held in semi-darkness as a reminder that many Ukrainians now live under challenging conditions, without heat and light.
The collection's palette consists of black, yellow, and blue colors: yellow-blue shades are close to the Ukrainian flag, and the combination of black and blue symbolizes the hope and difficulties faced by the people of Ukraine.
"Currently, there are tough times in my country. It breaks the hearts and lives of many people," says Oleksandra Piskun.
The party at Labels started with powerful sounds from DJ Clarie and popular Ukrainian artists. Poly Chain DJ sets were played during the fashion show, and at the end, guests were treated to a bright afterparty with DJ sets by Ewa Nomad. As a result of the party, 700 euros of donations were collected, and directed to UNITED24 to purchase generators.
