Choice, a startup developing digital solutions for restaurants, announced the attraction of 1 million euros in investment from the Polish fund Smartlink Partners. In addition to Ukraine, Choice is already operating in the Czech Republic, Slovakia, Estonia, Latvia, Kazakhstan, and Germany. Three years ago, the startup also entered the Polish market and, despite strong local competition, has successfully gained its market share, and the new investment will help with that.
The obtained 1 million euros funding is provided in the form of a CLA (Convertible Loan Agreement) and will be part of a large Series A round, which Choice is actively conducting.
Choice has an ambitious goal — to capture 20% of the Polish market in the coming years, and this will be supported by the 1 million euro investment from the Polish fund Smartlink Partners. Currently, in Poland, Choice has over 2,000 registered restaurants and 500+ paying users. The Polish team of the company already has more than 20 employees. The Choice product is fully localized to meet the local needs of Polish restaurants.
‘We have a lot in common between Ukraine and Poland. Many Ukrainian restaurateurs have opened establishments in Poland, and part of the operational activity in Poland is supported by the Ukrainian team of Choice together with the Polish team locally. We see a lot of synergy and potential between our markets and plan to develop them into a powerful business,’ said Pawel Shidlovski, Managing Partner of Smartlink Partners.
Choice plans to become number 1 not only in Poland but also in all of Europe.
Currently, preparations are underway to enter the Romanian, Hungarian, and Georgian markets. The company’s goal is to become the regional leader within 2 years, and then expand into Western Europe.
