The supermarket chain has launched its own in-store radio and now more than a million people across the country listen to it every day.
Much of the Silpo radio broadcast was dedicated to the songs of "young Ukrainian performers who often find themselves in a long drawer on the usual FM radio stations."
Recently, all Silpo have been playing songs from their own radio supermarket chain. Oleg "Fagot" Mikhailuta, the frontman of the famous TNMK band, became the music director of the radio station.
Preference is given to songs by Ukrainian artists, which can rarely be heard on FM waves; foreign music is also played on the radio. Silpo radio is listened to by more than a million people in 60 cities of Ukraine every day.
Soon, novice musicians will be able to send us their tracks to be heard in 60 cities of Ukraine. The radio team is doing everything to make people in the supermarkets take off their headphones and meet new interesting musicians, instead of hearing the songs heard in the holes, which are plentiful on FM-waves.
Oleg "Fagot" Mikhailuta
Currently, Silpo Radio operates only in supermarkets. The plans are to go online and offline, and to create your own studio at the final stage. Representatives of the radio also said that among the employees of the network there are musicians, whose work can also be heard at the station.
To evoke vivid emotions in the guests, we used all the senses: taste through selected products, eyes through the design of new supermarkets and hearing through the radio with quality music. Already during the test period, we received hundreds of warm reviews from guests on social networks. Guests like to hear songs of favourite artists or "shazamit" new bright tracks. And soon you will be able to hear music of our own production on the air. "Among the cashiers, couriers, and other Silpo successors are the musicians the country needs to hear.
Kateryna Oguryaeva, Marketing Director of Silpo
Silpo group says that today it is worth turning over the idea of ​​radio, as 10 years ago it went beyond FM receivers and became commonplace on the Internet. The network plans to make the radio cross-platform: offline and online, in supermarkets and in Resto restaurants.
