The developer of the vertical series app MyDrama — HOLYWATER — announced the start of operations in Spain and a partnership with the local production studio Elefantec Global, which has created films for Amazon Prime Video and Paramount.
Ukrainian HOLYWATER and Spanish Elefantec Global plan to jointly launch up to 70 vertical series in 2025–2026, Forbes Ukraine reports. The average cost of a series is expected to range from $80,000 to $140,000.
According to HOLYWATER co-founder Bohdan Nesvit, Elefantec Global provides expertise in producing content for Spanish-speaking audiences and local productions, while HOLYWATER provides the distribution platform.
Overall, the Spanish-speaking vertical video market is estimated at $2 billion per year, with an audience that could reach up to 290 million users.
As part of the collaboration, the Ukrainian company expects to attract around 10 million monthly active users.
