The Silpo grocery supermarket chain, member of Fozzy Group (Kyiv), has signed a cooperation agreement with the Italian Trade Agency (ITA) to promote Italian brands and goods.
According to the company's press release, the parties will work together to promote Italian brands and products, contrast the “Italian sounding†trend (the use of Italian fake brands for not original Italian products), and raise the awareness of the Italian cuisine and the quality of products from Italy.
Thanks to this agreement, Ukrainians will be able to buy real, high-quality Italian products, and we, in turn, will raise awareness of Italian culture and fight against such a phenomenon as “Italian sounding".
Pier Francesco Zazo, Italian Ambassador to Ukraine
About the agreement, the Head of the Own Import Department Svitlana Schehrykovych said that the Silpo chain, will promote existing and new Italian food brands to Ukrainians, as well as further develop the Positano restaurant, part of the Fozzy Group.
According to the ITA office, the Italian National Institute of Statistics in 2020 recorded an increase in imports of Italian goods to Ukraine by 27%, or by EUR 208 million compared to the previous year. In the total volume of imports of Italian goods, food products accounted for 12.3%.
About the company
Silpo-Food LLC was established in early August 2016 by Fozzy Group for the gourmet market segment. The Silpo chain has 318 supermarkets in 60 cities of Ukraine, as well as four Le Silpo gourmet markets in Kyiv, Dnipro, Kharkov and Odessa. In January-September 2021, Silpo’s trade turnover amounted to UAH 42.1 billion.
About ITA
The Italian Trade Agency (formerly ICE-Istituto Commercio Estero) for the abroad promotion and internationalization of Italian companies is the body through which the Government supports the Italian companies on foreign markets. It is deals also with the attraction of foreign investments in Italy. With a widespread network of offices abroad, ICE offers information, assistance, consultancy, promotion and activities for small and medium-sized Italian companies. It works to show the excellence of Made in Italy in the world.
