The Ministry for Strategic Industries will now use the brand ZBROYA for Ukraine’s defense industry. The name was first introduced by the President of Ukraine during a presentation of Ukraine’s defense production achievements in the presence of foreign leaders and European Commissioners who visited Kyiv on February 24.
“We take pride in our large-scale production of drones, electronic warfare systems, and other weaponry. We started from the first days of the war and have now significantly expanded these capabilities,” said President Volodymyr Zelenskyy.
“From the first days of the war, Ukraine became known worldwide for its courage and resilience. Our partners have already learned words like ZSU, Ukrzaliznytsia, and Palianytsia. Another Ukrainian word that we will proudly share with the free world is our Ukrainian ZBROYA. Our Ukrainian weapons are the key to the security of Europe and the entire Free World,” said Oleksandr Kamyshin, the President’s Strategic Advisor, about the project.
The goal of the brand is to provide a unified name for all weaponry and, more broadly, for the phenomenon of Ukraine’s defense industry, which has been revived and developed over the three years of full-scale war and is now recognized globally.
“Ukrainian weapons are forged in the most intense war since World War II. They prove their effectiveness in the most challenging conditions—real combat. Conventional weapons and equipment are being adapted to modern requirements. Innovative solutions born during the war are transforming the way battles are fought. In the hands of Ukrainian weapons makers, ZBROYA – the Weapon of Victory – is born,” said Herman Smetanin, Minister for Strategic Industries of Ukraine.
The ZBROYA brand aims to unite Ukraine’s defense industry—both private and state manufacturers—to support the Armed Forces and weapons producers who work closely together daily to develop means of protecting Ukraine.
The English-language version of the brand, ZBROYA, is designed to engage international partners in supporting Ukrainian weapons production and to spread awareness about the rapid development of Ukraine’s defense industry during the full-scale invasion.
“Our defense ecosystem is a unique phenomenon. It has been revived and developed over the three years of full-scale invasion. It includes the Defense Forces, ministries, other state agencies, state and private manufacturers, incubators and accelerators, institutes and universities, volunteers, and foundations. There are 800 manufacturers and more than 1,000 teams working on innovative solutions. And now, all the weapons produced by this ecosystem in Ukraine will be known as ZBROYA,” said Anna Hvozdar, Deputy Minister for Strategic Industries of Ukraine.
Visual elements will be used to mark military products with the brand’s logo, standardize government services for weapons manufacturers, appear in media publications, and be featured in other communications about Ukraine’s defense industry.
The brand will convey to the world that Ukrainian ZBROYA is smart power, forged in real combat, and a mark of quality. Ukraine’s defense industry is modern, flexible, and fast, responding to the challenges of war and continuously improving. It is driven by free people who create next-generation weapons to defend their homeland and build the Arsenal of the Free World. Over the past three years of full-scale invasion, Ukraine has become a leader in advanced weapons production due to its unique experience in modern warfare.
The official website for the brand and services for manufacturers:
https://www.zbroya.gov.ua/
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