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Virtual travel exhibition in Shevchenko Park, Odessa


The Ukrainian company Smile has created the “Vrazharium” project to show the planet to people who have never left the country. According to the study, 52% of Ukrainians have never been abroad, and 44% dream of travelling for the first time.


In Shevchenko Park, near the Quarantine Arcade, there is a place for instant teleportation: right from here you can go on a trip across France, America or Thailand, climb Mount Everest, swim with giant jellyfish in the Pacific Ocean or touch a lion on a safari. However, only virtually! This opportunity appeared thanks to the interactive exhibition “Vrazarium”. It is open every day and is free of charge.

It turns out that more than half of Ukrainians have never left the borders of their country. Such statistics, coupled with quarantine restrictions, due to which many countries remain closed to tourists, prompted a team of Kiev marketers to create an interactive exhibition “Vrazharium”(Imaginarium).

One of the founders of the project, Inga Sakada, said that the main mission of the exhibition, as the name suggests, is to impress! For this, the authors worked on the concept for a month, and then for another month they brought it to life. The result is 40 interactive exhibits that fit inside a large container.

Without leaving the iron box, you can visit different countries and different continents, get acquainted with their history and culture. So, at the exhibition you can find out how your name would sound in Thai, and, looking through the peephole, you can see the carnival in Rio de Janeiro and even see how Ukrainian polar explorers live at the Antarctic station Akademik Vernadsky.

The most picturesque part of the exposition is the reconstruction of a corner of Morocco, namely the “heavenly city” of Chefchaouen. In the room, converted into a Moroccan room, you can sit on stone seats surrounded by clay vases and breathe in fragrant spices.

There are four VR stations on the street. Putting on virtual glasses, you can find yourself on a safari and touch a lion, attend the Cirque du Soleil show, fly over Aleshkovsky sands and Lemurian pink lake, which are located in Ukraine, more precisely in the Kherson region, and even climb Mount Everest.

We had one old man who put on glasses and virtually visited Everest. When he took off his glasses, tears rolled down his face and he walked away in silence. His wife told us that in his youth, the man was fond of rock climbing and all his life dreamed of conquering Everest. We were all very moved by what happened.

Inga Sakada

According to her, visitors to the exhibition are not only young families with children, but also middle-aged and elderly people. Interactives make the greatest impression on them, because each of them had their own dreams and, unfortunately, not all of them came true.

“Vrazharium” will be open until September 14th. From Odessa, the exhibition will travel to Lviv, Kharkov and the Dnieper. Opening hours are from 16:00 to 21:00 on weekdays, and from 10:00 to 21:00 on weekends. Admission to the exhibition is free by prior registration for time slots.