KSENIASCHNAIDER SS26 at London Fashion Week

In London, KSENIASCHNAIDER held an independent runway show. As part of London Fashion Week, the Ukrainian brand presented its SS26 collection, exploring the formation of the modern human image.

This marks KSENIASCHNAIDER’s third show at London Fashion Week. The brand previously showcased its FW23-24 and SS24 collections through a collaboration between Ukrainian Fashion Week and London Fashion Week under the Support Ukrainian Fashion initiative. This season, the UTC+0 collection was designed by Anton Schneider, continuing the brand’s philosophy of “design without design”: reuse, recycle, upcycle, and wear.

UTC+0 reflects on stereotypes while exploring the very idea of clothing. The collection features upcycling, deformed denim, AI experiments, patchwork, sheer organza, and certified organic fabrics from Indigo Textile—crafted from hemp, recycled yarn, and organic cotton—a diverse mix of ideas and techniques realized in bombers, trench coats, dresses, shirts, and denim pieces. Anton avoids literal references, instead working with “codes” to create a new clothing logic.

The collection also incorporates post-branding concepts: logos are absent, appearing only as hints, such as outlines, tag silhouettes, and patches—branding without the actual sign. This season, KSENIASCHNAIDER also debuted a collaboration with Lee Cooper, combining the heritage of British denim with the avant-garde upcycling aesthetic of the Ukrainian brand. This joint effort marked the brands’ debut on the London Fashion Week runway.