Global brands continue to return to Russia under other names. According to Meduza, Zara, Bershka and Pull&Bear will soon resume their work in Russia.
Now these brands will have different names. Bershka in Russia will be called Ecru, Pull&Bear - DUB, and Zara - Maag. According to the source, clothes for sale on the territory of the Russian Federation will be produced in Turkey and China.
Store opening is scheduled for April this year. It should have happened earlier, but the earthquake that occurred in Turkey and Syria made adjustments to the schedule.
Note that Inditex, which owns Zara, Bershka and Pull & Bear, announced its exit from the Russian market in early March 2022. Then more than half a thousand retail outlets and online stores were closed.
